INBOUND MARKETING

Stop shoving your brand in people’s faces. Instead, make them come to you.

The Methodology

Scaling your business, building a brand reputation, boosting customer loyalty, increasing sales — none of these things can rely on ads or word-of-mouth alone. Inbound marketing is a holistic approach that meets the customer where they’re at instead of shoving an ad in their face. Whether they’re doing basic research or deciding which specific product to purchase, inbound marketing can help you provide real value to your audience that attracts, engages, and delights.

Target, cursor

Attract

Bring the right people to your site and earn their trust with content and resources that answer questions and help your audience learn something new.

Advertising, advertisement, speaker, loudspeaker, video, share

Engage

Once they’re on your site, keep them there with interesting insights and solutions that solve real customer pain points so they buy from you — not your competitor.

Like

Delight

Continue to delight your customers with ongoing support and exclusive content so customers not only buy from you again, but also spread the word to their friends.

The Flywheel

Attract an audience, increase sales, retain customers who spread the word, and repeat — again and again and again — to build real business momentum.

SW-Flywheel-2

Strategy

Gain a deeper understanding of your customer, optimize your existing marketing efforts, and set a course for new growth. Our experienced strategists will take a holistic approach, get into the weeds, and create a strategic plan that moves the needle and makes your business better.

Buyer persona development
Marketing strategy audit
Strategy development
Sales funnel audit & strategy
Marketing funnel audit & strategy
Competitive research
Content audit & strategy
Campaign Planning

Digital, social, and print ads

Expand your reach, grab more eyeballs, and drive more conversions. Our team of certified specialists will create and execute a customized ads strategy that delivers targeted messaging that works. We handle everything from design and strategy to audits and publishing, and we'll continuously monitor and optimize your ads to ensure your budget is being used efficiently. 

Google
Social media
Billboards
Mailers
Programmatic
Publications
Audit, strategy, and optimization
Ad creative and copy

SEO

Increase your online visibility and drive more organic traffic to your website and Google Business. Our team of certified SEO specialists will conduct a comprehensive audit of your website and your local SEO (Google Business, Maps) to identify what needs strengthening and develop a strategy tailored to your goals. We'll attack these goals with expert methodology that drives results and moves the needle.

Google Business/Google Maps audit, strategy, & execution
Compelling SEO-optimized content
On-site SEO strategy, audit, & execution
Keyword research and optimization
Reporting that actually makes sense

Social Media

Go beyond the bounds of your website and meet customers where they already hang out by expanding your presence on relevant social media platforms. Our team will create a social media strategy that engages your audience and drives traffic to your site.

Content calendars
Publishing
Engagement
Ads
Growth optimization

Content Creation

Ready to level up your content game? We have you covered with eye-catching photography, captivating video content, punchy written content, and custom content offers that'll have traffic pouring in and customers sticking around.

Video
Photography
Copy
Content offers

Blogging

Engage your audience with compelling content that drives traffic to your website, solves problems for them, and establishes you as a thought leader. Our team of content writers and marketing strategists work collaboratively to deliver unique and helpful content that will thrill your audience and generate results.

Research and topic creation
Copy and design
Publishing and optimization
Lead conversion optimization

Lead Generation

Looking to grow your customer base and increase revenue? You need a lead generation strategy. Our team will help you create a holistic, data-driven lead gen strategy that spans various channels so you can increase your leads without decreasing lead quality.

Conversion Paths
ABM
Sales automation
Conversion Rate Optimization

Email Marketing

Email is an essential part of your marketing toolkit at every stage of the flywheel. From newsletters to sending special offers, email helps you attract, grow, and maintain your audience. Let our team of copywriters and marketers develop a growth-focused email marketing strategy that is personalized to your business — and your audience.

List optimization
Email template design
Automation and drip campaigns
Email strategy and audit
Email copy writing
Dynamic audience segmentation

INBOUND MARKETING WITH SEAWORTHY

The why

BENEFITS OF INBOUND MARKETING

LASTING RESULTS

Once you stop paying for traditional advertising, the results stop. But with inbound marketing, much of your marketing keeps working for months or even years. Social media posts, blogs, downloadables — all of these can continue to draw in leads without any additional cost.

TRUST & AUTHORITY

When you answer people’s questions, produce high quality content and educational resources, and solve pain points with your marketing, you show your audience that you know your stuff. That builds trust and authority in your industry — both of which spur business growth.

Qualified leads

Outbound may get your plenty of leads, but a new name on your email list means nothing if they’re not actually going to buy your product. Inbound marketing focuses on providing real value to attract those who are more likely to convert. The result? You save time and resources and increase conversions.

Better Relationships

Inbound marketing is rooted in the idea that rather than bombard people with unwanted ads and billboards, you should create content they actually want to engage with. Doing so helps you build an actual relationship with your audience to not only get them to buy from you — but also spread the world.

Ready to get started?

Share your needs, dreams, and business goals with us in a free consultation.