Cannabis Growth Agency Blog - Seaworthy Strategy

The Maiden Voyage

Written by Ryan Drake | Dec 17, 2020 6:44:47 PM

Q: Who is Seaworthy Strategy?

Seaworthy Strategy is a cannabis marketing agency that believes in growing together to achieve meaningful results. Basically, when our partners win, we win.

We work from the ground up and build custom marketing plans and services around each client's business. Building a solid foundation is one of the biggest ways our team brings value and it makes our process easy to understand. Once the foundation is set and our strategy is truly "seaworthy," we can attack our goals knowing the results will speak for themselves.

Questions? We (might) have answers!

Q: Who are you though?

A: We are an eight-person-and-growing supergroup of digital marketing pros that grew tired of seeing Oklahoma cannabis businesses feeling buried and overwhelmed. Investing in marketing is tough when you aren't seeing results and you're often competing with out-of-state marketing dollars. We believe that to elevate the Oklahoma cannabis industry, we have to build from within. We love what we do — we're fortunate to work with some of the best people around in one of the best cannabis markets in the US. 

Q: Interesting. Where are you though? Are you really local?

A: Yep! We operate out of Oklahoma City servicing the entire state, one of the biggest cannabis scenes in the country. Our goal is to help the local community thrive and grow with professional, results-driven marketing and design. 

 

Q: What kind of digital marketing services do you offer?

A: We offer a variety of ways to help your business grow, including:

  • Website design and maintenance: It all starts with a clean, powerful website that’s easy to navigate. We’re pros at this kind of thing and can hook you up with a beautiful new website — one that not only looks great, but has SEO, mobile optimization, user engagement, and conversions in mind.

  • Social Media & Management: You've heard it before: social media is extremely important, gotta use it, yada yada yada. Well yeah, but cannabis social media is different. The same strategies that other industries use don't always apply to cannabis businesses due to the complex and often flat-out confusing compliance policies of Facebook, Twitter, Instagram, etc.  Luckily for our clients, we have significant and successful cannabis social media strategy and expertise to draw from, and  can create a strategy that increases your following while keeping you from being shut down.

  • Branding: Is your logo looking a little outdated? Do you need a new style guide to represent your company’s image? We have some branding experts just waiting to help you enhance your identity.

  • Package Design: It doesn’t matter how great your product is if it doesn’t pass the initial eye test! Effective packaging is one of the ways you can stand out from your competition and attract customers. We can create OMMA-compliant packaging that will showcase your brand and make your products jump off the shelves. 

  • Content: Once your new website is up and running, you’ll still need to be posting relevant blogs, graphics, and videos to keep the traffic flowing! Our team is ready to assist you with both content strategy, and creation.

  • Email marketing: It can be extremely useful and can generate sales if it's done correctly with the right tools. We have you covered.

Q: OK, but why “Seaworthy?” What does that have to do with cannabis?

A: Seaworthy is what we strive to be, and it’s what we want our clients to become! Who cares what a ship looks like or how fast it goes if it sinks when the waters get rough? Cannabis is an extremely rewarding but constantly evolving industry. We want our clients to have staying power, a solid foundation that we can build on, so that their business can grow the way they dream it will.


Q: It’s cool that you guys cater to the cannabis industry, but why do you do that?

A: From our owner, Jacob Mann - “I had a cannabis client referral in the early days, and I was thrilled to work with them. When I got familiar with Oklahoma cannabis industry's marketing and sales ‘par for the course,’ I was blown away. I couldn't believe how huge the need for legitimate, effective marketing and consultation was. Clients kept being referred to us from the cannabis industry as we grew together, and ultimately we decided to focus solely on helping businesses in an industry that we know we can provide meaningful results in. These are incredible people working incredibly hard, and my team loves coming and thrilling them with really impactful results. It's so satisfying that we're all growing together.”

Q: I’m into this. How can I get in touch with you guys?

A: You can reach us for any reason by sending us a message here!